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Brand we love: how Francon editions hits the sweet spot with items that stand the test of time.

As life passes by in a fast pace, season after season and year after year, there still are brands that make you want to slow down. Francon is such a brand. As soon as you know the label, you won’t shop anywhere else for time standing pieces. We guarantee you’ll be hooked to the surprising details, powerful lines and timeless aesthetic. Discover how founder May Kaan created the perfect balance between effortlessness, craftsmanship and a fashion-forward style.

Produced to the highest standards using quality fabrics, Francon editions correspond to specific situations and the moods they evoke, rather than the distracting edicts of the fashion system. An emphasis on setting as opposed to season makes for beautiful pieces which build over time into a coherent and timeless wardrobe for the modern woman.

Founded in 2021, Francon forms a collaboration between creative director May and architect Kees Kaan. During her career at – among others – Saint Laurent, May Kaan discovered how the fashion industry has shifted away from our daily lives. It’s an industry that’s ripe for transformation. Kees Kaan’s profession and view became a surprising source of inspiration for doing things differently.

Being in a metropolitan city feels different from being in the countryside. When standing in a skyscraper in New York City, we behave differently than we would in a Florentine palazzo. These different perceptions are key to Kaan’s designs. Therefore, the brand is built around five foundational lines: The Lake House, Tower, Cabin, Palazzo and Chalet – each of which is defined by the lifestyle of the archetype. Together, Francon’s items become a collection of permanence that will stand the test of time.

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