On Thursday, 1 September 2022, Francon hosted their debut show in collaboration with the Depot Boijmans Van Beuningen during the Amsterdam Fashion Week 2022.

Aptly titled VANTAGE POINT, the debut drew upon the outstanding venue and highlighted the interaction of attire and architecture at the brand’s core. The world’s first publicly accessible art storage facility, Depot Boijmans Van Beuningen, makes a museum’s entire collection public while providing behind-the-scenes glimpses of how a museum works. With its far-reaching views and different perspectives, the Depot offers a perfect vantage point to showcase the cross-pollination between disciplines at the core of Francon’s thinking.

The presentation featured a curated selection of pieces from the brand’s latest Lake House,Tower and Cabin editions. During the show, musical theatre performer Annelinde Bruijs provided live show commentary.

Credits

Amsterdam Fashion Week

Location: Depot Boijmans Van Beuningen

Performance: Annelinde Bruijs

Photography: Peter Stigter
Backstage photography: Laura Álvarez, Willemskantine
Hair: Wella team
Make-up: MAC Cosmetics team
Light & sound: JUR Light

Models: Arenas, Ayla & Dana @ Covent Models | Absa @ Change Model Mangement | Kyara @ Editorial Model Management | Ivy @ Fiiri Agency | Imani @ Micha Models | Karima @ Nuray Kursun Casting | Isha, Jildou, Rongjin, Yente @ Ulla Models | Sonja, Soraya & Sylvia @ Platform Agency