Francon is a womenswear label from Rotterdam whose aesthetic represents a modern, iterative approach to dressing, inspired by functional archetypes in timeless architecture.
Francon corresponds to specific situations and the moods they evoke. An emphasis on setting as opposed to season is key in the design exploration. The foundation of each design is a classic, signature silhouette, rendered in exceptional fabrics and materials.
All garments are made in Europe, produced in small batches to practice responsible production and minimise waste.
Established in 2021, Francon is an evolving collaboration between creative director May Kaan and architect Kees Kaan.
Francon’s five foundational lines are architectural archetypes: the Lake House, the Tower, the Cabin, the Chalet and the Palazzo.
From the practical luxury of Chalet to the festive exuberance of Palazzo, each evokes and encapsulates a distinct and pleasurable way of being in the world.