Founded in 2021, Francon is a Rotterdam-based project that centers around the idea of contemporary dressing, drawing inspiration from architectural principles and thinking.

Francon corresponds to specific situations and the moods they evoke. An emphasis on setting as opposed to season is key in the design exploration. All individual pieces symbolize architectural archetypes. Whether it's the practical luxury of the Tower, the effortless ease of the Lake House, or the festive exuberance of the Palazzo, each housing archetype embodies a distinct and pleasurable way of engaging with the world. Every garment is meticulously designed to suit specific occasions and evoke particular emotions, combining practical functionality with a distinctive elevated silhouette that is meticulously crafted using premium materials.