FRANCON invites you TO BOOK YOUR EXCLUSIVE shopping appointment at De L'Europe IN AMSTERDAM on Thursday THE 16th of May.

Book a time slot, and let the FRANCON team welcome you to explore and fit the collection, while enjoying drinks and bites at the distinguished hotel De L'Europe in Amsterdam.

You can secure a spot by booking a time slot on Thursday the 16th of May 2024 from 9:00 to 21:00 h. After confirmation you will receive details about the room number and reception. We're looking forward to welcome you!


FRANCON takes over Amsterdam Fashion Week suite at De L’Europe Amsterdam 

Exclusively throughout the months of March to May 2024, FRANCON invites you to experience a haven of contemplation and inspiration. Nestled within the distinguished walls of De L’Europe Amsterdam, the Amsterdam Fashion Week suite becomes a sanctuary for design enthusiasts and curious minds alike. From a very personally curated selection of books - some from our own shelves - to architectural models scattered throughout the suite, explore the essence of the FRANCON brand as the suite unfolds into a space dedicated to architectural exploration and design narratives. Items from the FRANCON collection are available to take out for a night in town and you will find a thoughtful selection of eco-conscious care products from Kinfill. Prepare to be greeted with a special gift, a glass of champagne and curated tunes that complement the ambiance, setting the stage for an unforgettable stay in Amsterdam.


Our friends at Kinfill create top-quality care products that prioritize environmental sustainability. This international brand offers a range of vegan, cruelty-free products that are 100% biodegradable, for you, your family and your home. We especially recommend Kinfill textile care products, available for trial during your stay at De L'Europe.

Picture it: a slow morning set-up - catching up on some reading. What is more to love than discovering a good book? Please enjoy our personal selection of books from nai010 publishers. Based in Rotterdam, these publishers develop books independently or in collaboration with leading architects, artists, and museums. The pages of their art, design, and architecture books serve as pathways to boundless inspiration for us, and we're thrilled to invite you to discover these books and ignite your creative spirit. Plus, we’ve added a few books from our own book shelves we think might be interesting for you.

Creating a model for an architect is more than just replicating a final design; it's a dynamic process of conceptualization and narrative development. It's not merely a miniature version of the end product, but a powerful tool that communicates the essence and journey of the structure. From initial ideation to final execution, the model plays a crucial role in shaping the narrative and refining the architectural story. It's a medium through which ideas come to life, inviting exploration, discussion, and ultimately, the realization of extraordinary spaces.

Photography: Simone Frank